Nissan announced its support of two new exhibits at the Petersen Automotive Museum that celebrate & explore the intersection of American & Japanese car culture which open to the public on May the 26th.
The first part of the exhibit – titled The Roots of Monozukuri : Creative Spirit in Japanese Automaking – illuminates the key elements of Japanese design philosophy in the years preceding its climb to market dominance in the 1970s.
In concert – Fine Tuning: Japanese-American Customs – examines the rise of Japanese car customization in Japan and the United States & how each market influenced the other to redefine car culture.
Richard Plavetich; General Manager, Nissan Design America said :
“Nissan is honored to be part of the Petersen’s ‘The Roots of Monozukuri’ exhibit which celebrates 60-years of Japanese cars in the U.S. From practical & economical to sleek & powerful Nissan vehicle design, durability & performance has resulted in an 85-year global success story that is well represented by the vehicles on display.”
Located in the Bruce Meyer Family Gallery presented by Rolex, “The Roots of Monozukuri” exhibit explores the theme of monozukuri, or “the art, science & craft of making things,” as the underpinning for the long-term success of the Japanese automotive industry. Each car exemplifies this theme by highlighting the creativity, innovation, craftsmanship & collaboration central to Japanese manufacturing. Historically significant vehicles from the Lane Motor Museum in Nashville, Tennessee & other private collections will also be on display. Highlights include a 1937 Datsun Model 16 Coupe and 1966 Nissan Silvia, both extremely rare vehicles seldom seen outside Japan. A Datsun 1000 sedan returns to the Los Angeles area, where it starred at the company’s first U.S. appearance 60 years ago at the LA Auto Show.
Running concurrently, “Fine Tuning” elaborates on the aesthetic & stylistic conversation between Japanese & American tuners. Focusing on Los Angeles and Japanese car customizers, this exhibit features true one-of-a-kind custom creations from drift & drag cars, to highly modified customs that include a fan favorite 1973 Nissan “Kenmeri” Skyline 2000 GTX among other highlights from Japanese manufacturers.
During the first month of these exhibitions, Nissan will proudly display the all-new 2018 Nissan LEAF in the Alternative Power Gallery of the Petersen Museum.
Each exhibit will each run through to April the 14th, 2019.
Tickets are for sale at Petersen.org.